White Paper · June 2026

The gap in personal finance support for adults in Australia

Reframing financial education and money coaching as rigorous, essential pillars of adult financial capability and wellbeing

Lacey Filipich  ·  Jenny Rolfe-Wallace  ·  Dr Tracey West

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The gap in personal finance support for adults in Australia

PDF · 19 pages · June 2026

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Financial Capability AllianceFinancial education and money coaching often flies under the radar of regulators, and it matters for all Australians.
About this paper

Australia has a well-developed regulatory framework for financial product advice and a respected not-for-profit financial counselling sector. Between these two ends of the individual personal financial support spectrum sits a significant middle ground: financial education and money coaching.

Most financial education and money coaching is thoughtful, ethical and genuinely helpful. Some of it is not. This paper examines the regulatory gap and its implications for everyday Australians, and makes recommendations for government, practitioners and individuals.

Key themes
The equity gap between free counselling and costly regulated advice
How money coaches and financial educators currently operate
The regulatory grey zone at the boundary of personalisation
Structural gaps in consumer clarity and complaint pathways
Recommendations for government, practitioners and individuals
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